To compete with large, corporate dental practices, be strategic and intentional in designing the patient experience at your private practice.

In the competitive landscape of the dental industry, private practices face the challenge of standing out against large corporate dental entities. One key differentiator lies in the patient experience, making it essential for private practices to be strategic and intentional in their approach.

Here's a six point guide on how to design and deliver an exceptional patient experience that not only attracts but retains patients.

At the heart of a successful private dental practice is a commitment to prioritizing the patient experience. Recognize that patients have a choice, and many opt for private practices due to the personalized and attentive care they receive

2. Showcase Your Uniqueness

Identify and emphasize what makes your practice unique. Whether it's a commitment to advanced technology, a personalized approach, or a focus on holistic care, communicate these differentiators to your patients. Make it clear why choosing your practice is a decision they won't regret.

3. Optimize Points of Interaction

Examine all points of interaction, starting with the first impression – the front desk. Ensure that your front desk staff is not only trained in administrative tasks but also in providing excellent customer service, conflict management, and de-escalation. Consider utilizing resources like frontofficerocks.com for comprehensive training.

4. Cultivate a Positive Culture

The practice's culture plays a crucial role in shaping the patient experience. A toxic environment can make patients uncomfortable and less likely to return. On the other hand, a warm and inviting culture can turn patients into advocates for your practice. Invest in creating a positive workplace culture that reflects in every patient interaction.

5. Simplify Payment Processes

Ease the financial burden on patients by making payment processes as simple as possible. Consider offering options such as allowing smaller monthly payments via ACH auto-debit for expensive procedures. Additionally, incorporating services like Care Credit can provide patients with flexible payment options. Show empathy by explaining the costs versus benefits of delaying treatment.

6. Recognize Patients as Consumers

Acknowledge that patients are consumers with choices in the market. Many are willing to pay a bit more for stellar customer service. Regularly assess and enhance the patient experience to ensure that each interaction leaves a positive and lasting impression.

The success of a private dental practice hinges on its ability to provide an outstanding patient experience. By strategically designing interactions, showcasing uniqueness, fostering a positive culture, and simplifying financial processes, private practices can differentiate themselves and create a loyal patient base that values exceptional care.