Writing a business plan can be daunting, but it doesn’t have to be.

So far, we have covered step 1: determining audience; step 2: defining mission, vision, and core values; step 3: company description; step 4: market analysis;  and step 5: SWOT analysis. Step 6 is writing the products and services section.

The products and services section describes what you are selling, focusing on patient benefits. Include details about your suppliers, services costs, your competitive advantage, and the net revenue you expect to generate.

Include the following points:

What services will you provide, and how do they benefit your patients?

What makes your services unique or better than your competitors? Why would a patient choose you over someone else?

How will you market your services? Are your vendors lined up?

What equipment and technology will you need?

Put pictures and diagrams in the appendix, but refer to them in the products and services section.

References

https://hbr.org/product/creating-business-plans-hbr-20-minute-manager-series/16998?sku=16998-PBK-ENG